A cover letter video is a short recorded message in which a job applicant introduces themselves to a hiring manager, explains why they want the role, and highlights their most relevant skills and experiences. It serves the same purpose as a traditional written cover letter, but it uses video as the medium. The term is standard English, used in professional recruitment contexts, and has been in common use since the early 2010s when video applications became more feasible with widespread webcams and high-speed internet. In a sentence, you might say, “I submitted a cover letter video with my application because the job posting specifically asked for one.”
Background and Origins
The concept of a video cover letter emerged alongside the rise of online job applications and video-sharing platforms. As broadband internet became common in the late 2000s and early 2010s, companies like Vimeo and YouTube made it easy to host and share video content. Some employers began offering the option to submit a video introduction instead of a traditional letter, particularly for roles in media, marketing, design, and other creative fields where visual communication is valued.
The term “cover letter video” is a straightforward compound noun, combining “cover letter” (a document sent with a resume) and “video” (a recording). It is not slang or informal; it is the standard term used in job-search advice articles, HR guides, and career services. The practice gained further traction during the COVID-19 pandemic when remote hiring became the norm, and video interviews and applications became more common.
How a Cover Letter Video Works
A cover letter video typically lasts between one and three minutes. The applicant speaks directly to the camera, addressing the hiring manager by name if known. The content usually follows a simple structure:
- Introduction: State your name and the position you are applying for.
- Relevant experience: Mention one or two specific achievements or roles that make you a strong candidate.
- Why you want the job: Explain why you are interested in the company and the role.
- Call to action: Thank the viewer and express enthusiasm for the opportunity.
The video is typically uploaded to a hosting service (like a private link) or attached directly to an application portal, depending on the employer’s instructions. Some companies use dedicated platforms for video applications, but many simply accept a link to a video hosted on a cloud service.
How to Make a Good Cover Letter Video
Creating an effective cover letter video requires planning and attention to production quality. Here are the key steps:
- Check the requirements: Read the job posting carefully. Some employers specify a maximum length, format, or platform.
- Write a brief script: Outline the points you want to cover, but don’t memorize word-for-word—it can sound robotic.
- Set up your environment: Choose a quiet, well-lit location with a neutral background. Avoid clutter or distracting elements.
- Test your equipment: Use a good webcam and microphone. Do a test recording to check audio and video quality.
- Record in one take (or a few): You don’t need to be perfect, but try to keep it natural. Look at the camera, not the screen.
- Edit lightly: Trim the beginning and end, and add a simple title if needed. Avoid flashy effects.
- Upload and share: Follow the employer’s instructions for submission. If hosting on a video platform, set the privacy to “unlisted” so only people with the link can view it.
Common Problems and Misconceptions
One common misconception is that a cover letter video is a substitute for a resume or a traditional cover letter. In most cases, it is an additional component, not a replacement. Employers may ask for a video in addition to your resume and written letter, or they may offer it as an optional way to stand out.
Another problem is overproduction. Some applicants spend hours on editing, adding music, and using green screens, which can come across as unprofessional. Hiring managers generally prefer a simple, clear video with good lighting and sound.
There is also the issue of length. Going over two minutes can lose the viewer’s attention. Keep it concise and focused on the most compelling points.
Cover Letter Video vs. Traditional Cover Letter
The main difference is the medium. A traditional cover letter is a written document that allows for careful wording and easy scanning. A video cover letter shows your personality, communication skills, and enthusiasm in a way that text cannot. However, a video is harder to skim, and it requires more time from the hiring manager to watch. Some companies prefer written letters because they are easier to search for keywords and store in applicant tracking systems.
There is also a difference in accessibility. Written letters are easier to review for people with hearing impairments, while videos may need captions. On the other hand, a video can be a great equalizer for candidates who struggle with writing but excel at verbal communication.
Costs and Equipment
Making a cover letter video does not require expensive equipment. A smartphone with a decent camera and a quiet room are often sufficient. You can use a free video editing app to trim the clip. If you want better audio, a basic clip-on microphone costs around $20, but it is not essential. The main cost is your time—planning, recording, and editing can take a couple of hours.
Safety and Privacy Considerations
When creating a cover letter video, be mindful of your privacy and security:
- Do not share personal information like your home address, date of birth, or social security number.
- Use a private or unlisted link if hosting on a public platform. Do not make the video public unless the employer specifically asks for a public link.
- Be cautious about what appears in the background—personal photos, documents, or screens with sensitive information could be visible.
- Only submit your video through official application channels provided by the employer.
Alternatives to a Cover Letter Video
If a job posting does not request a video, you may wonder whether to send one anyway. Some experts suggest that an unsolicited video can be seen as a creative touch, but it can also be ignored or even viewed negatively if it is not relevant. Safer alternatives include:
- A well-tailored written cover letter that addresses the company’s needs.
- A portfolio or work samples that demonstrate your skills.
- A short LinkedIn message or email to the hiring manager expressing interest.
Template for a Cover Letter Video Script
Below is a generic template you can adapt for your own video. Fill in the blanks with your information. Keep the script natural and conversational.
Template:
Hello, my name is ____________________.
I am applying for the position of ____________________ at ____________________.
I have ____________________ years of experience in ____________________.
One achievement I am proud of is ____________________.
I am excited about this role because ____________________.
Thank you for considering my application. I look forward to the opportunity to speak with you.
Sample (fictional):
Hello, my name is Alex Johnson. I am applying for the position of Marketing Coordinator at BrightWave Media. I have three years of experience in digital marketing. One achievement I am proud of is increasing our social media engagement by 40% in six months. I am excited about this role because BrightWave’s creative approach aligns with my own. Thank you for considering my application. I look forward to the opportunity to speak with you.
Frequently Asked Questions
Do I need to make a cover letter video if the job posting doesn’t ask for one?
Generally, no. If the employer hasn’t requested a video, it’s safer to follow the standard application instructions. An unsolicited video might be seen as not following directions, unless you are in a creative field where such initiative is valued. If you do decide to include one, mention it in your written cover letter as an optional link.
How long should a cover letter video be?
Most experts recommend keeping it under two minutes. One to one-and-a-half minutes is often ideal. If the employer specifies a maximum length, follow that. A shorter, focused video is better than a longer one that rambles.
What should I wear in a cover letter video?
Dress professionally, similar to what you would wear for an in-person interview. Solid colors work best on camera. Avoid busy patterns, large logos, and overly casual clothing. Even if the company has a relaxed dress code, it’s better to err on the side of professionalism.
Can I re-record my cover letter video multiple times?
Yes, you can record as many takes as you need. Most people do several takes before they are satisfied. The key is to practice enough that you sound natural, not robotic. You can also edit out pauses or mistakes in post-production.
Should I read from a script?
Reading directly from a script can make you look stiff and disengaged. Instead, use bullet points or an outline to keep you on track. Glance at your notes occasionally, but maintain eye contact with the camera most of the time. This will make your delivery more authentic.
What if I’m not comfortable on camera?
It’s okay to feel nervous. Practice several times before recording. You can also ask a friend to be on the other side of the camera to help you relax. If you truly cannot create a video, focus on making your written cover letter outstanding, and consider whether the job is a good fit for your communication style.