Blogger Job Description Template: Duties and Skills

A blogger job description explains what a blogger will create, who they will write for, how the work fits into the publication’s workflow, and what skills the role requires. Use the reusable template below as a starting point, then adjust its duties and qualifications to match your audience, subject matter, and publishing schedule.

What a Blogger Does

A blogger plans and produces written content for a blog or other publication. Depending on the organization, the role may cover the full process—from researching an idea and drafting an article to editing it, preparing it for publication, and reviewing reader responses. Some bloggers work from an assigned brief, while others pitch topics and help shape the editorial calendar.

The title does not describe one fixed set of duties. A small publication may expect one person to research, write, select images, and upload finished posts. A larger editorial team may divide those tasks among writers, editors, designers, and audience specialists. A useful job description makes those boundaries explicit instead of assuming every blogger handles every part of publishing.

Bloggers can write about many subjects, including travel, food, technology, education, culture, or a company’s products and services. The subject affects the knowledge and research expected, but the core requirement is usually the ability to create clear, accurate, useful content for a defined readership.

Blogger Job Description Template

Core Responsibilities to Include

List duties that reflect the actual job, not every task that might occasionally arise. Be specific enough that a candidate can picture the work and understand where responsibility begins and ends. Common duties include:

• Pitching article ideas that fit the publication’s audience, subject areas, and editorial calendar.
• Researching assigned topics and checking names, dates, claims, and other details against reliable material.
• Writing drafts that follow the agreed brief, tone, length, and formatting requirements.
• Revising work in response to editor feedback and meeting agreed deadlines.
• Adding headings, links, captions, or other supporting elements when the publication’s process calls for them.
• Coordinating with editors or subject specialists to resolve questions and improve accuracy.
• Reviewing published work for corrections or reader questions when that is part of the role.

Some roles also involve interviews, photography, newsletter copy, social posts, or maintaining a content calendar. Include these only if they are real expectations. If the blogger will suggest topics but an editor makes final assignments, say so. If the writer is expected to upload and format posts, name that responsibility separately from writing.

How the Work Usually Flows

A clear description can show how a blogger’s work moves through publication. The exact sequence varies, but a common process looks like this:

1. Plan: The blogger receives an assignment or proposes a topic, then confirms the audience, purpose, angle, and deadline.
2. Research: The blogger gathers information, identifies points that need verification, and flags gaps or uncertainty early.
3. Draft: The blogger writes to the brief and organizes the article so readers can follow the main idea and supporting details.
4. Edit: An editor or reviewer gives feedback; the blogger makes revisions and clarifies any disputed facts.
5. Prepare and publish: Depending on the role, the blogger may provide final formatting, links, captions, or a short summary for publication.
6. Follow up: The team may correct errors, respond to useful reader feedback, or use performance information to guide future topics.

State who owns each step. For instance, “writes and revises assigned posts; editor handles final approval and publication” is more informative than “manages blog content.” It also prevents a hiring mismatch in which a writer expects editorial support but is actually responsible for production tasks too.

Skills and Qualifications

Most blogger descriptions should distinguish essential requirements from preferences. Strong writing, editing, research, organization, and communication are common essentials. Depending on the subject, the role may also require familiarity with a specialist field, the ability to interview people, or experience explaining complex information in accessible language.

Consider describing observable abilities rather than relying on broad labels. “Can turn a detailed brief into a well-structured article and revise it using editorial feedback” gives candidates a clearer picture than “excellent communicator.” If samples are requested, specify whether published work, class projects, personal blog posts, or another relevant example is acceptable. This helps candidates understand how to demonstrate their skills without implying that a particular career path is mandatory.

Digital publishing knowledge can be useful, but it should be proportionate to the job. If the blogger only supplies drafts, familiarity with uploading posts may be optional. If the person is responsible for preparing content in a publishing system, list that as a duty and explain what training or support is available. Avoid naming a tool unless the candidate truly needs experience with it.

How to Tailor the Description

Before posting the role, answer a few practical questions. The answers determine what belongs in the description and help applicants judge whether the opportunity suits them.

• Who is the reader? Describe the audience in useful terms, such as beginners, local residents, or industry professionals, rather than saying only “the general public.”
• What will the blogger cover? Name the subject areas and clarify whether the writer can pitch adjacent topics.
• What is the expected workload? State a realistic cadence, such as a set number of drafts per month, or explain that volume varies by assignment.
• What does the blogger own? Separate writing and research from editing, image selection, publishing, and promotion.
• Who provides guidance? Identify the editor or team the blogger works with and describe the feedback or approval process.
• What makes a candidate qualified? Include requirements tied to the work, and label additional experience as preferred rather than essential.

For example, a description for a hobby publication might emphasize firsthand experience and an approachable voice. A publication covering technical subjects may prioritize careful research, specialist knowledge, and close collaboration with reviewers. Neither version should promise a level of creative control, flexibility, or editorial support that the organization cannot provide.

Setting Expectations and Reviewing Work

Quality is more than the number of posts completed. A practical description can explain how work will be assessed without promising that every article will receive the same response from readers. Relevant measures may include meeting agreed deadlines, following the brief, factual reliability, clarity, useful revisions, and consistency with the publication’s style.

If the organization tracks readership or engagement, explain how those signals are used. A blog post’s performance can depend on factors beyond an individual writer’s control, including topic demand, distribution, timing, and the publication’s reach. Treat audience data as one source of information for editorial decisions, not as the sole measure of a blogger’s ability.

Be clear about the review process: who gives feedback, whether drafts go through more than one round, and how urgent corrections are handled. Candidates do not need a lengthy description of internal procedures, but a simple account of deadlines and editorial review makes expectations more transparent.

Common Problems to Avoid

A vague description often attracts applicants who have different ideas about what the job involves. Phrases such as “write engaging content” can be retained, but they should be supported by specifics: the audience, typical assignment, subject matter, and expected workflow. Similarly, “wear many hats” is not a substitute for listing the extra duties.

Another common problem is combining several distinct roles without saying so. Writing, editing, photography, publishing, audience management, and marketing can all require different time and skills. If one person is expected to do several of them, name each task and describe its approximate importance. If priorities change from week to week, explain how assignments are set.

Finally, avoid inflated requirements that do not match the work. A long list of credentials may discourage capable writers when a strong sample and relevant subject knowledge would be more useful. Conversely, do not omit a genuine requirement, such as the ability to interview sources or meet recurring deadlines. A sound description is specific, realistic, and easy to distinguish from a generic writer listing.

Blogger Versus Related Content Roles

A blogger is primarily responsible for producing blog-style articles, though the job may include adjacent content tasks. A copywriter often focuses on persuasive or promotional materials, while a content editor concentrates on reviewing, shaping, and approving other people’s work. A journalist may report news or conduct original investigations, although the work can overlap with blog writing. These are general distinctions, not strict rules; employers use titles differently.

Choose a title that reflects the main work. If the person will mainly write and research articles, “blogger” or “blog writer” may be clear. If the job is chiefly editing, managing a publication calendar, or producing marketing copy, a more precise title can help attract appropriate applicants. The responsibilities matter more than the label, so state them plainly either way.

Frequently Asked Questions

What should a blogger job description include?
A useful description includes a role summary, audience and topics, core duties, required and preferred qualifications, workload or schedule, reporting relationship, workflow, and application instructions. Include only responsibilities that genuinely belong to the position.

What are the main duties of a blogger?
Typical duties include pitching or accepting topics, researching, drafting articles, checking details, revising work, and meeting deadlines. Some bloggers also prepare posts for publication or help with interviews and supporting content, depending on the employer’s process.

Do bloggers need a degree?
Not necessarily. Requirements depend on the subject and employer. A role may prioritize relevant expertise, writing samples, research ability, or experience over a particular degree. If formal education is essential for the work, explain why; otherwise, consider listing it as preferred or leaving it out.

How is a blogger different from a content writer?
The terms overlap and are not used consistently. “Blogger” often signals a focus on blog articles, while “content writer” can cover a wider range of formats. Read the listed duties rather than relying on the title alone.

How many posts should a blogger write?
There is no universal number. Workload depends on article length, research needs, revision rounds, and additional responsibilities. Set a cadence that reflects the actual process and state whether it is a firm target or an estimate.

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